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Sega Game Gear front angle
Released in Japan on October 6th, 1990, and then on April 26th of 1991 in North America and Europe, the Sega Game Gear was Sega's response to Nintendo's popular Game Boy portable console. Touting color graphics and an illuminated screen, the Game Gear was poised to surpass the competitionon technical merits alone, but the initial price of $149.99 and the lackluster battery life were as an albatross hung from the Game Gear's proverbial neck.
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